For the holiday season Subbacultcha
invited Polarlicht (me + Elki Boerdam) to create a wrapping paper
design for their wrapping-paper-project.
In line with most of Polarlichts’ projects
we had a hands-on and intuitive approach.
For the design we used the clippings
from our christmas wishlist to compose a
repeat pattern. The shape of the clippings,
the backgrounds, and cast shadows give
away small hints of the objects in the
It was printed on newsprint and compiled with the work of the other participants of the project. It was distributed to all Subbacultcha members and a few stores in Amsterdam wrapped their christmas gifts in it, such as the Stedelijk Museum Shop and Ace and Tate.
Subbacultcha's project site
– How to wrap a present? Documentation video.