Kleurtegels
Kleurtegels

2014

Packaging

Later in 2014 Annelies asked me to design for a new product 'Kleurtegels' or 'Colouring Tiles' that she was publishing. I had the pleasure to make a package design and to guide the print of the product.

Kleurtegels are 20x20cm tiles with an outline of a drawing on it. The handmade drawing is inviting you to give it colour. The theme for this package was based on tiles from Istanbul.

The idea of making colouring tiles was coming from reactions that Greet had of people that used her other colouring books before – that they thought it was too bad to cut up the beautiful books to be able to hang their drawing on the wall. But the tiles are not bound together and by using an (ixxi) connecting system, easily linked and hung on the wall.

The tiles were printed on Stone Paper. A 'paper' made of Calcium instead of wood. It was interesting to work with a new material, and to see how it works. It resists water very well, and is so strong that the holes for the connecting system stay good after multiple use.
For the box we worked with Greyboard, but used it in reverse. We put the white side of the cardboard with coloured images on the inside of the box. The outside was printed in one colour on the grey side of the cardboard. It was sealed with a sticker of a real Turkish tile; for some colouring inspiration.
And it can be sent like that: it fits through a mailbox!

Kleurtegel website

Kleurtegels

– photos by Malte Nies

Kleurtegels

– photos by Malte Nies

Kleurtegels [Photo by Anne-Laure Ruffin]

– This is the a picture that we used on the outside the package. We had to shoot this picture before we had the product in our hands. So Anne-Laure Ruffin did some magic in the photostudio and in photoshop. And thanks to Doris, for being such a great handmodel.

Kleurtegels

– A Kleurtegel, coloured with waterpaint by Greet Haasnoot. The nice thing about Stone Paper is that it can easily handle water and is super strong.