This is a visual identity for a new art route
aiming to connect the business world to
the art world. On the art route all artworks
were directly financed by corporations that
are residing in the area of the route: the
For the visual identity I wanted to play with the tension between business and art. I divided the promotional information that I was given from the promotional image and used the AEX index (the amsterdam stock exchange) graph to decide how much of each to show. The higher the results of the AEX were, the more information would be visible, the lower, the more terrain the image gained. This design principle was used in all communication of the festival. On the website this gave another layer to the program page by visualizing the timespan of the art route and it’s scheduled events. Every day a new value of the AEX was added and a stripe of image revealed. In this case it made the time of the event tangible.
In collaboration with photographer Kyle Tryhorn and developer Gilles Wittenberg.
– Poster design